Celebrating Open Education Week 2016 last week, we were excited to share a new set of CC-BY graphics Lumen Learning created for the Waymaker Principles of Marketing course released in February. Waymaker courses are designed using not only great open educational resources (OER), but also personalization features for students and instructors aimed at improving learning.
We are particularly excited about Principles of Marketing first, because we designed a really fun, interesting and modern course for teaching, learning and practicing marketing. Second, we are getting great feedback that the content is a significant leap forward for OER in the Marketing subject area. While marketing practice has evolved rapidly in recent years in response to changes in technology and other factors, some of the tried-and-true OER textbooks have fallen behind. This course fills the gaps and incorporates not only professionally-designed graphics, but also many updated examples and case studies, simulations, video, scenario-based storytelling and other techniques to make the course interesting and appealing.